Those wacky Hollywood script writers, fancy thinking that truth in advertising would ever be successful. That, of course, was the theme of the 1990 film "Crazy People" starring Dudley Moore, who went downhill after separating with Peter Cooke in The Green Man's opinion, and the undeniably cute Darryl Hannah. Not long ago Professor Richard Tait, after a long day in the research lab, borrowed it on video.

Professor Richard Tait, who is Director of Centre for Journalism Studies at Cardiff University, UK., had been grappling with the problem of the declining voter turn out and general disengagement of the UK citizenary with the whole political process. Tucked up in his favourite armchair, wearing his beige cardi and watching his rented video, "Demented Dick", as he is rapidly becoming referred to in the halls of Westminster, decided that telling the truth might work for the UK polititians too. At this stage it was mere speculation because it was so long since a polititian had actually used this approach that it was a subject of research in the English History Department.

Should he have a degree of success in this endeavour to convince a polititian to actually tell the truth, the next challenge will be to communicate to the population of the UK. Turning to the mass media may not be that successful because they are distrusted even more than the polititians, with only 13% of the population trusting what they say, which makes the 19% polititians scored positively fantastic.

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